My Favorite Music

Stankov 9/18/2012 ESL Writhing Prof. Tom Kane THIS IS MY MUSIC I have always been attracted to trance and house music, because when I was younger I was fascinated by its sound. It was like nothing I had heard before. It was not often played on the radio, and is still not. But whenever I heard it, I knew that was the music that I was born to listen. I feel that I can appreciate different music styles because each one has something new to offer. I always listen to music when I drive, walk to class, or go to the gym.I also listen music at home on the television sometimes. There is not a day that passes by when I do not listen to music. Therefore, I believe that music has an extremely great influence on my thoughts, moods, and behavior. Different types of music can drastically alter my thoughts, moods, and behavior. I am my music. More appropriately, my music represents my eccentric nature. My love for house music is endless. I suppose you can say I am a fan of strange music but for me I `m fan of good music.In my opinion good music is a song that has the capability to create strong feelings. The good music can stimulates excitement, ecstasy or nostalgia, it is one that triggers an emotion. As far back as I can remember I have always loved good music and my ipod has always been my most faithful companion. The eclectic nature of my kind of music has taught me to never judge people superficially but view them in depth. I cannot describe myself very good at this point because of my lack of knowledge in English but what I can tell you that, my passion is house music.You can ask yourself is house music a â€Å"good music† or not. But I cannot wait to meet your ipod and try to define you by your type of music whether you are the ‘romantic' or the ‘realist'. I would like to know if we like similar songs or have conflicting opinions on some and if you are not into music, I could maybe teach you to love and appreciate it and maybe we could stay up late som e night with some food trying to rate and enjoy good music.

Does Social Inequality Exist in Jamaica

Introduction â€Å"Social Inequality allows for the exclusion of individuals and the formation of prejudices and discrimination. Carefully analyze and discuss the validity of this statement based on current events in the Jamaican society. † Social Inequality is the existence of socially created inequalities; it occurs when ideology and power combine to make one group of people feel inferior to another. From a sociological perspective people are able to assess both opportunities and constraints that characterize their lives as it relates to age, sex, gender, race and class and based on this, many ills that the world faces today are derived from some person’s blatant disregard for differences. A prejudice is a preconceived belief toward a particular group while discrimination is a behavior (an action), with reference to unequal treatment of people because they are members of a particular group. Some theories suggest that racism is a characteristic of an abnormal minority of the population and that this abnormality is psychological. This prejudice may lead to racial discrimination. We may be familiar with this form of discrimination being more prevalent in recent times (Apartheid, Hitler vs. Jews) than now. In answering the question this report will outline the causes of social inequality and show that Social Inequality is prevalent in all societies including Jamaica. Race & Ethnicity Within sociology, the term ethnic, race, minority, and dominant group have very specific meanings, different from the meanings the terms have in common, their usage. These concepts are important in the development of a sociological perspective on race and ethnicity. Race A race is a group of people treated as separate in society on the basis of certain characteristics, some of which may be biological, that have been assigned social importance. Because of presumed biologically or culturally inferior characteristics, a race is typically singled out for its uniqueness and unfortunately succumbs to unfair treatment. Therefore it is not biological characteristics per se that defines racial groups, but how groups ave been treated historically and socially over the years. Societies assign people racial categories such as Black, White, and so on. Not by science, logic or fact, but by opinion and social experiences. In other words, how racial groups are defined is a social process. This is what is meant when we acknowledge that race is â€Å"socially constructed†. The use of biological differences to judge an individual seems some what arbitrary. F or example we differentiate people based on skin color and not other characteristics such as personality traits or culture. Jamaica is made up of several races, but the majority is dark skinned. Most people interact with their own kind and do not get the opportunity to interface with others of a different race. However, for the ones who do, they may say that we are not a racist society but would more likely discriminate based on a persons’ socio-economic status. This may be true but there remains the irony that individuals with high socio-economic statuses are usually the light skinned (Caucasian, Indian, Chinese). Ethnicity This refers to a social category of people who share a common culture, for example a common language or dialect; a common religion; and common norms, practices, customs and history. Ethnic groups have a consciousness of their common cultural bond. Jamaicans, Americans, Trinidadians, Japanese, Mexican Americans and so forth, are examples of ethnic groups. However ethnic groups are also found in other societies, such as Pashtuns in Afghanistan or Shiites and Sunnie in Iraq whose ethnicity is based on religious differences. An ethnic group does not exist simply because of the common national or cultural origins of the group. These groups develop because of their unique historical, cultural origins or social experiences. These experiences become the basis of the group’s ethnic identity. PREJUDICE A prejudice is a preconceived belief, opinion, or judgment toward a group of people or a single person because of race, social class, gender, ethnicity, sexual orientation, age, disability, political beliefs , religion, line of work or other personal characteristics. It also means a priori beliefs (without knowledge of the facts) and includes â€Å"any unreasonable attitude that is unusually resistant to rational influence. Although positive and negative prejudice both exist, when used negatively, â€Å"prejudice† implies fear and antipathy toward such a group or person. †¢Cognitive Prejudice refers to what people believe to be true: for example, in adherence to a particular metaphysical or methodological philosophy at the expense of other philosophies which may offer a more complete theoretic al explanation. †¢Affective Prejudice refers to what people like and dislike: for example, in attitudes toward members of particular classes such as race, ethnicity, national origin, or creed. Conative Prejudice refers to how people are inclined to behave. It is regarded as an attitude because people do not act on their feelings. An example of conative prejudice may be found in expressions of what should be done if the opportunity presents itself. These three types of prejudice are correlated, but all need not be present in a particular individual. Someone may believe that a particular group possesses low levels of intelligence, but harbor no ill feeling towards that group. A group may be disliked because of intense competition for jobs, but still recognize no differences between groups. DISCRIMINATION Discrimination is a sociological term referring to the treatment taken toward or against a person of a certain group that is taken in consideration based on class or category. The United Nations explains: â€Å"Discriminatory behaviors take many forms, but they all involve some form of exclusion or rejection. Discriminatory laws such as redlining have existed in many countries. In some countries, controversial attempts such as racial quotas have been used to redress negative effects of discrimination Farley also put discrimination into three categories: Personal / Individual Discrimination is directed toward a specific individual and refers to any act that leads to unequal treatment because of the individual's real or perceived group membership. †¢Legal Discrimination refers to â€Å"unequal treatment, on the grounds of group membership, that is upheld by law. Apartheid is an example of legal discrimination, as are also various post-Civil war laws in the souther n United States that legally disadvantaged Negros with respect to property rights, employment rights and he exercise of constitutional rights. †¢Institutional Discrimination refers to unequal treatment that is entrenched in basic social institutions resulting in advantaging one group over another. The Indian caste system and European feudal system are historical examples of institutional discrimination. As with prejudice generally, these three types of discrimination are correlated and may be found to varying degrees in individuals and society at large. Many forms of discrimination based upon prejudice are outwardly acceptable in most societies. What is Gender? Gender is a social classification that divides individuals into one of three categories (masculine, feminine, androgyny) as defined by behaviour, cultural and/or physiological traits learnt and expressed. The Difference between Gender and Sex Sex is a biological classification the divides individuals into categories (Male, Female, Hermaphrodite) as defined by their Chromosome make-up, reproductive organs, external genitals, hormonal states, internal genitals and secondary sex characteristics. Therefore sex is fundamentally different from gender on the basis that sex is determined by sex from birth and gender is determined by socialization after birth. Gender: Functional History The gender roles in society today are as a result of thousands of years of social evolution going back to the beginnings of society. Lets us take a look at how gender evolved into what it is today. The first type of society that existed, hunter/gatherer societies, men and women shared equal roles as the food gatherers in society. Women secured the more stable sources of food such as ground provisions grains and fruits while men secured the less stable sources of food from hunting game. This is due to the fact that hunting is a physically intensive activity and thus more naturally suited for the men in society however both sources of food were important to the welfare of the society and therefore both men and women had comparable roles. However while comparable, these roles would go on to influence society through the ages as the gathering of food tended to be relatively close to the settlement and the hunting of food would be further away. We see therefore that women were socialized to stay close to home and men were socialized to journey away from the home. This comparable role relationship remained similar in pastoral and horticultural societies however a huge shift came when people began to form agrarian societies. Men took the role of primary food gatherers in society freeing women from the task of food gathering. Thus women adopted alternative roles in the home to occupy their time. This however elevated the role of men in society while at the same time decreasing the roles of women. Men became more educated and took on more complex jobs within society. Women became the nurturers and home-makers of society. Thus the sexual division on labour became institutionalized ( Lengerman and Wallace, 1985) In industrial society women were reintegrated in the workplace however they were typically low paying unskilled jobs and their male counterparts were typically paid more for the same work. The role of women in society was slowly increasing at this point. Gender: Functional Analysis of Jamaican Society Traditionally in Jamaican society women are seen to be the home-makers and men the bread winners. This is due to the fact that the two genders play a complimentary role to each other (Talcott Parsons 141, 1964; orig 1951). In other words a complex Co-dependency between each gender that fulfils the economic social companionship, and social placement needs of a family unit thus holding and shaping society and. Each gender is socialized from birth to fulfil their respective roles. Boys are socialized to be competitive and aggressive through sports and aggressive role-models and yard work thereby allowing them to compete and survive in the working world as part of the labour force when they become Men. Girls are socialized to be sensitive and caring through dolls and house chores so that once they become Women they are better able to run the household and rear children. In a family unit these roles compliment each other and act as a stabilizing force for the unit and by extension for society. These stabilizing forces are perpetuated through various schemes of social control. Individuals who fail to show appropriate levels of masculinity or femininity are ridiculed and ostracised by society, this produces guilt and fear of rejection in the individual and serves to reinforce gender classes. Gender: Functional Analysis – Critical Comments The functionalistic view of gender is unable to proper explain many occurrences of modern society. With the post-industrial society we see that women are increasingly taking on more complex roles in society due to the reduction in the amount of physical labour needed to perform complex tasks through industrialization, the ability to control contraception, the feminist movement and poverty level (women in poorer household work out of necessity). Indeed most households now reply on a two person income. This however has left women with the dual roles of home-maker and breadwinners. This is a very daunting task as such many women remain single to avoid such a scenario. Alternatively since women have become a large part of the labour force we see that in couples, men have now either partly or in rare cases fully taken over the tasks of nurturing and caring for a child so as to fill the void created by the absence of the mother Traditionally androgyny was a socially ostracised gender however lately there has been a blurring of the roles separating the genders. We see this in ‘the sensitive new age guy', ‘the metro sexual', in women with short hair (short hair was traditionally a masculine feature), in male bleaching and male earrings (both of which were initially feminine traits). Gender Discrimination Though gender discrimination and sexism refers to beliefs and attitudes in relation to the gender of a person, such beliefs and attitudes are of a social nature and do not, normally, carry any legal consequences. Sex discrimination, on the other hand, may have legal consequences. Though what constitutes sex discrimination varies between countries, the essence is that it is an adverse action taken by one person against another person that would not have occurred had the person been of another sex. Discrimination of that nature in certain enumerated circumstances is illegal in many countries. Currently, discrimination based on sex is defined as adverse action against another person, that would not have occurred had the person been of another sex. This is considered a form of prejudice and is illegal in certain enumerated circumstances in most countries. Sexual discrimination can arise in different contexts. For instance an employee may be discriminated against by being asked discriminatory questions during a job interview, or because an employer did not hire, promote or wrongfully terminated an employee based on his or her gender, or employers pay unequally based on gender. In an educational setting there could be claims that a student was excluded from an educational institution, program, opportunity, loan, student group, or scholarship due to his or her gender. In the housing setting there could be claims that a person was refused negotiations on seeking a house, contracting/leasing a house or getting a loan based on his or her gender. Another setting where there have been claims of gender discrimination is banking; for example if one is refused credit or is offered unequal loan terms based on one’s gender. In todays Jamaican society, it is debatable as to whether ones sex influences their position or status in life. A feminist Shulamith Firestone believed that women were disadvantaged by their biology, due bto the fact that they bear children and as s result they become dependent on the male species for survival. This dependence ion men produced unequal power relationships. Local journalist Peter Espeute, believes that boys face challenges due to inequality from as early as Primary school level. He disputes that girls are usually seated at the front of the class, while the boys sit at the back where they idle and play instead of learning. He also states that the entrance test given to children to decide what High school they go to is given at the wrong stage in their life cycle. It is a fact that at age eleven (11), girls are mentally more developed that boys, therefore the girls would outperform the boys, get the scholarships and be placed at the â€Å"best† schools. A study done by Kevin Harper of Howard University show that gender biases occur even in doctor offices. Doctors are deemed upper class statuses in Jamaica, and see themselves as â€Å"the almighty healers† (Payne-Jackson 1997). The study revealed that doctors were more apologetic to male patients who were kept waiting. More so males of high statuses. Female patients tended to be treated more like children needing instructions. Another example of gender bias may be seen in the workplace. In Corporate Jamaica, males in high positions (CEO,GM, etc. ) are paid higher wages than their female counterparts. As you go down the scale you will find that the salaries are usually level. However in some institutions such as factories and industrial complexes, because of the nature of the job, men are favoured. Even if females are among them, night shifts and overtime are usually approved for the men. The United Nations had concluded that women often experience a â€Å"glass ceiling† and that there are no societies in which women enjoy the same opportunities as men. The term â€Å"glass ceiling† is used to describe a perceived barrier to advancement in employment based on discrimination, especially sex discrimination. Social Class The term social class refers to a system of social stratification which is based on individual achievements, resulting from the unequal distribution of wealth, power and prestige. A hierarchical distinction is made between individuals or groups of people within the society. Social stratification is regarded as structured inequality based on the characteristics of the society and usually persists over a long period of time. It is usually universal and often occurs on the basis of access to the scarce factors of production: it also occurs on the basis of other factors, such as race, gender, age, religion and caste. Social stratification is usually prevalent in most societies. Usually a person’s status is either ascribed or achieved. An ascribed status is usually fixed at birth and depicted by ones sex or race. An achieved status is depicted by ones achievements throughout their lifetime, usually occupational. An open society usually fosters social mobility between the different social classes. Social mobility is the movement of individuals between, or up or down the different class structures over time owing to improvements in their fortunes. Social mobility is usually achieved through the following avenues: 1. Education, the attainment of higher tertiary education leads to more expertise and usually higher income paying jobs. 2. Hard work 3. Marriage, an individual marries into a rich family 4. Family status, the name of a rich family member usually opens doors for that individual 5. Talents and skills 6. Physical attributes, e. g. Miss World, usually marries into a powerful or rich family 7. Luck A closed system does not foster social mobility. Social positions are ascribed at birth and the system is very rigid with clearly defined structures. The caste system in India is a very good example of a closed system of stratification. In this system an individual is born in caste and this determines their occupation, education, social interaction and power. No amount of hard work and achievement can change their status or caste over time. The best example of the open system is the class system. This is found in most modern industrial societies around the world. One’s class in this system is largely determined by ones occupation, education, income, wealth and power. There are four classes in this system. They are the upper-class, the middle class, the service class and the underclass. The upper class is usually made up of the top ten percent (10%) of the wealthy people in the society. This class is also broken down into two classes: the upper and the lower class. ?The upper- upper class is made up of people who normally have â€Å"old money† and are set apart by their wealth and power. These persons have been born and raised with wealth; mostly consists of old â€Å"noble† or prestigious families. The Royal Family of England would be a prime example of the upper – upper class. The lower- upper class is made up of people who have extraordinary large income, which is achieved through occupational means. These people are usually referred to as having â€Å"new money†. These individuals have become rich within their own lifetimes. This class consists of people who own large companies or are CEO’s of large companies. It also consists of entrepreneurs, mo vie stars, top athletes, as well as some prominent professionals). The middle class is divided into three different groups. They are the upper -middle class, the service- class and the lower- middle class. The upper middle class is usually made up of people who have prestigious occupations, such as doctors, lawyers, politicians and entertainers. These people usually earn very high incomes and live in prominent neighborhoods and are able to send their off springs to colleges and universities abroad. These people usually accumulate lots of wealth overtime. ?The service- class is made up of highly trained people who are usually managers at their place of work. These people usually have secured careers and earn very good incomes on the job. Business consultants, teachers, and small business operators are good examples of persons who fall within this class. ?The lower- middle class is reserved for people who earn an average income and enjoy a decent standard of living. These people work in mainly less prestigious white collar jobs and include Sales Representatives, Supervisors, Bank clerks and Office clerks. Most of these people have not acquired a tertiary level education. The working class is usually those people who live from paycheck to paycheck and are called blue collar workers. These people usually earn what is known as â€Å"minimum wage† and are normally the first set of workers to be affected in times of recession. The underclass is those people who fall below the poverty line. They are usually temporarily employed or unemployed and are usually dependent on the state for survival. Conclusion As our motto rightly states â€Å"Out of Many One People†, we are diverse in race, ethnicity, and socialization. Based on our research which included a questionnaire (Appendices), we can clearly state that Social Inequality exists worldwide and Jamaica is no exception. The questionnaire was issued to twenty persons which included two Rastafarians, Two Chinese, three Mixed race individuals, one Caucasian and the rest were Negros. Half were male and the other half females. The results were as follows:- Age discrimination was felt by one young man (22 years old) who was a bus driver by profession. He expressed that persons were not willing to take his bus when they saw that he was the driver. The Rastafarians who were ironically from the lower class said they faced discrimination from every aspect (class, beliefs). Most of the females stated that men are preferred for jobs in the corporate world. One lady in particular related an experience of being in an interview and was told that she did well but they want to hire a male, as too many women were in the office. The only white man that did the questionnaire expressed that he felt discriminated just because of his colour; he was not comfortable going out alone because some people thought that he had something to offer them and were constantly begging. Therefore the question is answered Social Inequality does lead to people forming prejudices which may influence their actions toward person of a particular group or groups.

Capital Structure Essay Example | Topics and Well Written Essays - 1500 words

Capital Structure - Essay Example 1963. 441-442). Many theorists didn't like their theorems but finally did find evidence in their applicability in many cases. Stiglitz (1969. pp784) however emphasized that the theorem was framed with some limitations in mind pertaining to existence & distribution of risk classes, competitiveness in the markets and clarity of effect of bankruptcy on the validity of the theorem. Stiglitz (1969. pp789) proved that under given risk classes the primary objective of firm management is to maximize firm value and hence they shall tend to choose the most appropriate capital structure that can achieve maximum value of the firm given certain implying factors that vary from firm to firm. But what could be such implying factors Let us focus on another empirical generalization established by Borch (1969. pp6-7) regarding conflict of interest in firm capital structure. If an organization has started with a capital and have achieved value addition over the capital, the shareholders will expect divi dend payments from the value addition. Payment of dividends to shareholders will conflict with the interest of creditors as the latter would like to continue with long term interest payments. Hence, the creditors will tend to establish certain terms of agreement that indirectly impacts the dividend policy of the management thus affecting the capital structure of the organization as non-payment of dividends may end up reducing shareholder interest and hence can reduce equity financing. Another factor that affects the Capital Structure is the rate regulation by regulatory commissions. Spiegal and Spulber (1994. pp424-425) proved that rate regulations generates an incentive for the regulated firms to increase their debt levels. Thus regulated firms tend to have high leverages than unregulated firms. Chaganti & Damanpour (1991. pp488-490) and Brav (2009. pp265) argued that the firm's ownership determines capital structure to a large extent. Institutional investors or managers tend to reduce debt to equity ratio whereas shareholders that are "sensitive" to changes in performance tend to increase debt to equity ratio. This may be described using agency theory that the owners willing to take higher risks to maximize shareholder value will tend to reduce leverage while the owners willing to take lesser risks to maximize shareholder value will tend to increase leverage. Balakrishnan and Fox (1993. pp7-8) related firm Capital structure with asset specificity in which the investments are made. They argued that the firm's leverage would be positively related to investments in tangible assets or redeployment of existing assets but would be negatively related to investments in intangible assets. For example, a firm investing heavily in R&D will be more inclined towards equity finance because the outcome of R&D is normally intangible assets that do not form promising collaterals for debt

Does a production have to be tightly to a script or can you allow Essay

Does a production have to be tightly to a script or can you allow flexibility to encourage a more naturalistic response from actors - Essay Example Further, I will describe the stages of film making and reflect on the integration of social realism in the filmmaking process in respect to our fiction film and further draw adequate conclusions on inclusion of social realism in the fiction film. Kimberly a 17-year old daughter is in a white-station wagon sited in the back seat with her smaller brother Kiefer-15 years old. Ivy, the mother drives on a rough road headed to North Park Estate but keeps on complaining that she was unlucky in life for she had not gotten the right man to get married to but guesses aloud that it is because she had two grown up kids who no man could ever accept responsibility of. Kimberly and Kiefer do not say anything but the comment hurts them badly. Together, the family arrives at a North Park Estate where the family is to start a new life. While this place seems perfect for the mother and Kiefer, Kimberly is not satisfied and wishes that they could have continued to live in their previous home where she had met and made friendship in the neighborhood. Kimberly and Kiefer immediately gets enrolled to a new high school in the nearby and her mother starts working in a hotel in town as a cashier. Frustrated already, Kimberly finds it hard to make fri ends in the new school and even in the neighborhood. Her mother is frequently off since her work sometimes extended to the odd hours of the night and Kimberly has to stay home with Kiefer who was more of a computer geek. Kimberly finally meets a friend, Stacey, a teenage neighbor who helps her explore the neighborhood. Kimberly discovers Marble Sweet, a local cake shop thanks to Stacey. A nice looking gentleman, Park-owner of Marble Sweet, seems interested in Kimberly and offers her a job to work in the store as a baker since she had a passion in baking. Without hesitating, Kimberly accepts the offer and starts working in the shop secretly without talking

International Human Rights Essay Example | Topics and Well Written Essays - 2500 words

International Human Rights - Essay Example Responsible social behavior could have minimized the scale of the recession; businesses have to learn that maybe, the only thing that is important is the bottom line, that there is an interconnectivity with other factors within and beyond the business environments (Amnesty International, 2008). International co-operations have been accused of gross human rights abuse when they are established abroad more so in third world countries where poverty levels are high. This is because poverty drives workers in these countries to work extremely long hours for minimal wages under deplorable working conditions. This is exploitation at its worst and the governments tend to turn a blind eye because they benefit from the presence of such companies (Amnesty International, 2008). A group that has fallen prey often times to exploitation by corporations are illegal migrants and refugees. Rooted from their own homes in foreign lands where they cannot rely on the government for assistance, these are a vulnerable group. Their only target is survival and since most live in abject poverty, they are willing to work for extremely low wages just to help them get by. This is most unfortunate because migrant populations do contribute to the economies of the countries where they are hosted. Hence, equal working rights for migrants and fighting other discriminations of migrants should be made a priority (UNOG, 2008)2. Another challenge to upholding human rights where transnational corporations and other business enterprises are concerned is the dire poverty mostly inexperienced in third world countries where poverty drives people to accept any kind of work. It is known that multinational corporations that are involved in labor intensive industries choose to do locate their factories where wages are much lower for unskilled workers. Furthermore, those living in countries where there is extreme poverty also do without basic human rights

Wal-Marts Sustainability Strategy Essay Example | Topics and Well Written Essays - 3250 words

Wal-Marts Sustainability Strategy - Essay Example However, this proves to be more complex, considering that continuous supply of the seafood is the greatest challenge faced by Wal-Mart, according to Peter Redmond, who is its vice President (Wal-Mart, n.d. p1). Since some of the fish are found seasonally, for example the Salmons, which are only available between May and September of every year, maintaining their coViceuous supply is a big challenge. Additionally, the availability of these types of fish is, still low even during their season, and thus Fishin’ Company, based in the US has been contracted to supply Wal-Mart with frozen fish fillets. Commercial fishing of the Salmons is also regulated by the law, where it is allowed only to operators with permits, and during specified seasons. Thus, Wal-Mart has to seek a strategy for obtaining the certification of its boat operators from the Marine Stewardship Council, to enhance a sustainable channel of maintaining regular supply of the Salmons, and thus meet the growing seafood demand. The major challenge that Wal-Mart is facing is the shortage of supply of the seafood. The output of the world’s fisheries es had declined by 3% since 1900, yet the demand for the seafood from Wal-Mart is constantly growing at the rate of 25% every year (Wal-Mart, n.d. p1). Therefore, the looming scenario in this case is that; while the demand for the products seem to be continuously growing, its supply seems to be consistently reducing, which raises the concern of how Wal-Mart will be able to meet the needs of its customers, while at the same time taking advantage of the growing seafood business. Several alternatives are available through which this gap can be minimized, considering that Wal-Mart can liaise with the boat operators and the suppliers to ensure increased supply of the seafood.

Financial Management of Information Systems Essay

Financial Management of Information Systems - Essay Example Customer service, operations, product and marketing strategies, and distribution are heavily, sometimes even entirely, dependent on IT. For example, the internet and intranets, and external inter-organizational networks, called extranets can provide the information infrastructure that a business needs, to make it more efficient and effective. Information systems perform three vital roles in any type of organization. They support business operations, guide managerial decision-making, and provide strategic and competitive advantage to the organization (ICFAI Center for Management Research, 2003). The hierarchical classification of an organization comprises three levels - operational, tactical, and strategic. The nature of decisions made at each level is different. Therefore, the information requirements at different levels are also different. At the operational level, a large quantity of data needs to be processed. This data is usually generated by business transactions with customers, suppliers etc. At the tactical level, the concern shifts from day-to-day decisions that have a short-term focus, to those which have a medium-term impact on the organization. Consolidated reports on the performance of various business units would be required to compare plans with actual, and to take remedial measures for any deviations. At the strategic level, in addition to the internal information, the decision-makers need information from the external environment as decisions at this level are taken in situations marked by uncertainty. The objective of using information technology in business is to determine business processes, which are relevant for applications, which will improve business performance. This may involve improvements in the efficiency of operations, in the quality of the management processes and even in the way; the business is conducted or organized. When it is targeted at operational efficiency, transaction processing becomes important. Transaction processing is a fundamental activity of every organization. Although an information system has a very important role to play in supporting management, ensuring control, and undertaking other knowledge work, such an emphasis should in no way, obscure its importance in transaction processing. Without transaction processing, normal functioning of an organization would be impossible, and the data for management information would not be available. Beyond such operational level, processing of data, information systems have specific applications in the various functions of an organization, like accounting etc. Information technology can benefit businesses in many ways. It helps businesses in performing various functions, solving business problems and pursuing business opportunities. Since organizations are goal-oriented, there should be a clear understanding of the type of information to be collected, stored and analyzed. Management can be categorized into top, middle and lower management. Due to the difference in the nature of decisions taken at different levels of management, their information needs also vary. This information should also be consistent with the requirement of the organizational level at which it is targeted. Accounting information systems are the oldest, and perhaps the most widely used information syste

Predicting our future Essay Example | Topics and Well Written Essays - 1250 words

Predicting our future - Essay Example She further explains that we never know what our future has in store for us. Didion goes on to say what is surprising is that sometimes we seldom remember the details of the event which changes our life in a minute or we remember the incident quite vividly as it happened just yesterday. Joan Didion lost her husband suddenly on the evening of December 30, 2003 when he had a heart attack. Her daughter was also admitted in a hospital because her pneumonia had worsened. The couple had returned from the hospital and she was getting the dinner ready. The author writes each and every detail systematically as if the event has been imprinted on her mind. For instance, she says, â€Å"We had come home. We had discussed whether to go out for dinner or eat in. I said I would build a fire, we could eat in. I built the fire, I started dinner, I asked John if he wanted a drink.† This implies the fact that the incident had left such an impact on her that she even remembered minute details of that day. She writes that everything was ordinary as they had been following this routine for the last twenty four years of their life. But in the next instant, she explains â€Å"John was talking, and then he wasn’t†. ... t comes in â€Å"waves, paroxysms, sudden apprehensions that weaken the knees and blind the eyes and obliterate the dailiness of life.† The author wrote that she could not accept the fact that everything had happened so fast. Though she used to interview people who had been in accidents and traumatic events, she could not somehow, make up her mind that her husband had really died. When she woke up in the morning after her husband’s death, she thought that she had fought with him and that is why he was not in the bed. But seconds later, her mind triggered the events and then everything came back rushing to her mind. She compares the grief of her husband’s death to her parent’s death. She says that when her mother died, she was regretful that she had not spent more time with them. But in a way she had been expecting their death in the near future because they both had been in their late 90s. But what she felt in her husband’s case was more painful and more overwhelming. She says this was because it was a sudden death and she was not expecting that this would about to happen. â€Å"One moment he had been there-and the next he was gone†. This suddenness added to her grief and she could not come to terms with it. She had not been expecting everything to change so fast. He was her life partner, her soul mate, and her friend and so she says it was not easy to let go of everything. For a year almost she kept on imagining him everywhere and everything around used to remind her of him. She says grief is nothing that can be imagined. One only knows of it once he has experienced it. It is clear that people one loves will eventually die. However, nobody envisions how life would be without them. Even if someone does think of that, it is not what actually happens. If one thinks

Explain and evaluate de Beauvoir's critique of patriarchal man-woman Essay

Explain and evaluate de Beauvoir's critique of patriarchal man-woman relations - Essay Example There is a proverb which says that â€Å"Men make houses, women make homes!† (Metin, 2011). This very proverb points out the fact that relationship between men and woman is quite mutual. If the men acquire houses for their family, then women with their love and care make it a home. Yet one has always seen that relationship between men and woman comprising of love as well as conflicts. The paper here seeks to examine the patriarchal man- woman relationship with reference to an evaluation of de Beauvoir’s critique of this concept and her notion of woman as the other. Disparities between men and women: different views Man and women are the creations of God, and each has been endowed with different features. Their existence is mutual in nature because active participation of both is required to build and sustain the next generation. However one often comes across situations where women are considered to be imperfect and weaker compared to their male counterpart. Generally, in a male dominated society it is believed that women are completely unfit to lead an independent life and hence she has to be under the supervision of men. The topic of dissimilarity between men and women was also seen during the time of Plato and Aristotle. Plato believed that the disparity in men and women were quantitative in nature, that is, women were considered to be physically and mentally weaker than men. ... Even the Old Testament believes that man and woman are made of the same flesh and blood but they differ in terms of their views, needs, and other things (Women and her Rights, n.d). The relationship between man and woman has various dimensions. They can be as friends, as spouses or as siblings. According to Marx, the relationship between man and woman is essential. This is so because need is an indication for essence. If we need something then it plays a crucial role in our development and in realizing our essence. It is through need that one can understand that their requirement is related to them: in fact it is a part of their essence. Similarly, man and woman are considered to be an essence for each other. This is so because they need each other to give birth to build up the future generation (Kain, 1993, p.323). Patriarchal man-woman relations The relationship between man and woman had gone through many changes with the passage of time. Even in ancient civilizations one can see v ariations in this relationship. In some cases women were given equal importance and in many cases one would come across a patriarchal society. In case of civilizations which were agricultural in nature, one would find that they had always underestimated the potential of women and their society had been patriarchal in nature. Such type of society is built on the assumption that the reigns of political, economic, and cultural life was in the hands of the man. Here after marriage the woman was expected to act in accordance to her husband’s wishes. As women were considered to lack certain features which were possessed by men so they were subjugated in their relationship. Not all agricultural economy had the same patriarchal conditions. If conditions were stringent in the

Teaching Science During the Early Childhood Years Essay

Teaching Science During the Early Childhood Years - Essay Example These professionals include all the individuals who directly serve children right from their through the age of 8 (Who are Early Childhood Professionals). Thus such schools and centers help in the initial development of mental, physical and social growth of the child along with education. The importance of educators in these centers is evident from the fact that children in early childhood education programs require teachers who are not only academically qualified but also have a sound knowledge in child development. Instead a high-quality support system should be offered to teachers in addition to a competent pay package and opportunities for professional development (Hyson, Tomlinson and Carol). In order to gain high-quality knowledge on early childhood education it is necessary to enroll in programs that are based on the National Association for the Education of Young Children Standards (NAEYC) which help prepare graduates competently for this profession as it not only includes ch ildhood education but also concentrates on learning the overall development of the child, to effectively communicate with the families, using assessments appropriately and altogether helps in becoming a through professional in this field.

Individual Constitution and Systems of the State Essay Example for Free

Individual Constitution and Systems of the State Essay During the time when the state’s first declared their independence from Great Britain there was an enormous demand for a balance in power. However, the establishment of such posed to be no easy task for our founding fathers. Originally the new state’s constitutions foundation was based off the thirteen colonial charters (Bowman Kearney, 2011, p56). Which was modified a short while later, as the colonies were expanded, to include the â€Å"rights of Englishmen† (Bowman Kearney 2011, p. 56). According to Bowman Kearney (2011), â€Å"All state constitutions both distribute and constrain political power among groups and regions† (p. 55). In that such provide the basic and key components for government to allow for an even distribution of power for the three branches, while offering protection for individual rights. â€Å"Constitutions represent the fundamental law of a state, superior to statutory law. Only the federal Constitution and federal statutes take priority over state constitutions† (Bowman Kearney, 2011, p. 55). Over the course of many years the state’s constitutions have been slowly amended to meet the needs of a growing governmental body. The current Texas constitution was created in 1876 and is composed of a preamble followed by 17 articles, â€Å"to include Bill of Rights, Legislative Department, Executive Department, and Judicial Department† (The University of Texas School of Law: Tarlton Law Library: Jamail Center for Legal Research, 2013). Article I of the Texas constitution is the Bill of Rights. It is in this article that individual rights are outlined for citizens in which the government cannot overlook under any given circumstance. Upon reading the Texas Constitution, the impression is given that religious freedom and for no man to be unjustly persecuted by the hand of the government pose to be the most important feature detailed in the Bill of Rights. Just like the United States Constitution there are limitations to the freedoms being granted in this portion of the Texas document (The University of Texas School of Law: Tarlton Law Library: Jamail Center for Legal Research, 2013). In replica of the United Stated Constitution, state level constitutions are sculpted after the federal government in which it delegates power throughout three branches of government: executive, legislative, and judicial (Bowman Kearney, 2011, p.27). Article III of the Texas Constitution writes the legislative department; section 1 states that, â€Å"The legislative power of this State  shall be vested in a Senate and House of Representatives, which together shall be styled The Legislature of the State of Texas (The University of Texas School of Law: Tarlton Law Library: Jamail Center for Legal Research, 2013). Sections 2 through 7 details the composition of the legislative department to include the House of Representatives and the Senate and also stat es the qualifications for such positions. The Senate entails thirty-one members and is prohibited to exceed such limit. The House of Representatives is comprised â€Å"of 93 members until the first apportionment† (The University of Texas School of Law: Tarlton Law Library: Jamail Center for Legal Research, 2013) then it may increase by ratio not to exceed 1 representative per 15,000 inhabitants. However the numbers are to never surpass 150 members. The remainder sections write the limitations of the legislature power, details processes, and conditions the expectations in regards to the conduct of each official (The University of Texas School of Law: Tarlton Law Library: Jamail Center for Legal Research, 2013). In the State of Texas, the Legislative Branch is granted the most powers in writing. One can find supporting evidence to the fact after a complete examination is done of this document. A conclusion can be drawn that as a result of all powers given, this branch is able to have a limited amount of regulation over the other two branches of government. Also, it is here that bills of law are p assed to ensure the necessary provisions stated in other articles are upheld. The power of the executive branch is amalgamated from the office of the governor (Bowman Kearney, 2011, p. 68). Historically, the executive branch held increasingly more power and stature resulting from constitutional amendments allowing for governors to be elected by popular vote. (Bowman Kearney, 2011, p. 59). Such unbalance in power eventually led to the people giving governors higher authority to veto legislative bills and granted longer terms. This trend continued through the early 1800s, 1830s and 1840s however, somewhat ended during the Jacksonian Era due to â€Å"the Jacksonian principle of popular elections to fill most government offices resulted in a fragmented state executive branch.† (Bowman Kearney, 2011, p. 59). Within the Texas Constitution the executive branch powers can be found in Article IV, â€Å"The Executive Department† (The University of Texas School of Law: Tarlton Law Library: Jamail Center for Legal Research, 2013). The Executive Department must contain â€Å"a governor, lieutenant-governor, secretary of  State, comptroller of public accounts, trea surer, commissioner of the land of office and attorney general† (Ericson Wallace, 2010). Throughout the remainder of the article, elaboration of the rights and responsibilities of each member is outlined (The University of Texas School of Law: Tarlton Law Library: Jamail Center for Legal Research, 2013). The Judicial Branch power is bestowed in a supreme court, courts of appeal, district courts, and various other courts as authorized by the state’s constitution. Usually the state’s judicial branch is headed by the state Supreme Court who tries cases from courts of lower levels (Bowman Kearney, 2011, p.68). Article V from the Texas Constitution includes the powers of the Judicial Department to be vested in â€Å"one Supreme Court, in a Court of Appeals, in District Courts, in County Courts, in Commissioners Courts, in Courts of Justices of the Peace, and in such other courts and may be established by law† (The University of Texas School of Law: Tarlton Law Library: Jamail Center for Legal Research, 2013). The head of the Supreme Court is governed by a chief justice and two associate justices. With further reading, the rules and regulations for the court justices and order of operations can be found written in the sections of this article (The University of Texas School of Law: Tarlton Law Library: Jamail Center for Legal Research, 2013). In conclusion, many amendments have been made to reflect the needs of a growing population all through history. Conferring with Bowman Kearney (2011), â€Å"constitutional revision must be an ongoing process if the states are to cope with the changing contours of American society and stay in the vanguard of innovation and change† (p.70). In addition, meeting the need of such a vastly growing entity can be a difficult mission. Original limitations set forth by previous documents have been altered to reflect an even distribution of power and added protections for individuals. Due to the Texas constitution’s length of 63,000 plus words it is seen as one of the most verbose document of other states. According to Joe E. Ericson and Ernest Wallace, â€Å"Its wealth of detail causes it to resemble a code of laws rather than a constitution. Its many requirements and limitations on both state and local governments make it one of the most restrictive among state constitutions† (Ericson Wallace, 2010). References Bowman, A. O., Kearney, R. (2001). Sate and Local Government (8th edition). Boston, MA: Cengage Ericson, J. E., Wallace, E. (2010, June 12). Constitution of 1876. Retrieved April 12, 2014, from Handbook of Texas Online: https://www.tshaonline.org/handbook/online/articles/mhc07 The University of Texas School of Law: Tarlton Law Library: Jamail Center for Legal Research. (2013). Texas Constitutions 1824-1876. Retrieved April 12, 2014, from Rare Books and Special Collections: http://tarlton.law.utexas.edu/constitutions/texas1876/a1 The University of Texas School of Law: Tarlton Law Library: Jamail Center for Legal Research. (2013). Texas Constitutions 1824-1876. Retrieved April 12, 2014, from Rare Books and Special Collections: http://tarlton.law.utexas.edu/constitutions/texas1876/a5 The University of Texas School of Law: Tarlton Law Library: Jamail Center for Legal Research. (2013). Texas Constitutions 1824-1876. Retrieved April 12, 2014, from Rare Books and Special Collections: http://tarlton.law.utexas.edu/constitutions/texas1876/a4 The University of Texas School of Law: Tarlton Law Library: Jamail Center for Legal Research. (2013). Texas Constitutions 1824-1876. Retrieved April 12, 2014, from Rare Books and Special Collections: http://tarlton.law.utexas.edu/constitutions/texas1876/a3

E-marketing strategies for Nestle

E-marketing strategies for Nestle Consumers buying behaviour and want often changed rapidly as the trend of the market and the current fad had worked closely with the advancement of technology. Marketing has also moved to helping the buyer to buy rather than the traditional way of advertising that more towards to helping seller to sell which lead to companies to use the Internet as the effective tool to provide the customer with information and gained their buying decision whilst develop a lasting relationship. (Charlesworth, 2009). There are numerous of companies set up their business online, as a result, each business owner has to come out with new and appropriate e-marketing strategies in order for their company to be one step further or stay competitive with its rivals. As in the food manufacturer industry, Nestlà © (M) Bhd. had growth and made expansion throughout Malaysian which became the trusted names in every household from generation to generation. As to move along with the current fab, Nestlà © (M) Bhd a lso breaking its traditional ways of advertising and penetrate into the Internet world in order to stay on top of the summit of food manufacturer leader in the country and increase the company Return on Investment. 2.0 Introduction E-business has become in vogue because of it benefits such as cost effective, enable better customer relationship, gaining competitive advantage and etc. By making the appropriate and critical use of e-marketing strategies and practices through Internet, companies can achieve their objectives and sustain competitive advantage over its rivals. As for this report, Nestlà © (M) Bhd. will be chosen as the case study. Nestlà © Malaysia is the food manufacturer which manufactures its products in 7 factories and operates from its head office in Mutiara Damansara, and 6 other offices in Malaysia. Nestlà © Malaysia manufactures more than 300 Halal products with the brand name such as MILO, NESCAFÉ, MAGGI, NESPRAY, KIT KAT and etc. (See Appendix 1 for Nestlà © Malaysias history) In this business report, it illustrates e-marketing strategies of Nestlà © (M) Bhd. that can be adopted to achieve the objective of the company, which are likely to produce the best of Return on Investment (ROI). In order to achieve this objective, Nestlà © (M) Bhd. can: Build and market Nestlà © Brand via internet Advertise and attract more online users to Nestlà ©s website Improve online sales and boost business profit Develop and build relationship with customer base The e-marketing strategies recommended to Nestlà © (M) Bhd. to implement to achieve the company Return of Investment (ROI) as mentioned above are website development, viral marketing, affiliate marketing, search engine optimization (SEO), domain name, online advertising and email marketing. 3.0 E-marketing Strategies Nestlà © Malaysia can be Adopted to Achieve the best of Return on Investment (ROI) 3.1 Website Development To achieve the objective of Nestlà © Malaysia to produce the best of Return on Investment (ROI), developing and designing a good website is the most important and initial stage in the e-marketing strategies. Based on the Internet World Stats (Figure 1), Asia has the highest percentage of Internet users in the world; this shows that Asia is an Internet-mature country among the world and this indicates a potential online market whereby Internet is currently a fad tool for them to look for information, therefore, a quality website design is a key to attract more online users to Nestlà © Malaysias website. 3.1.1 Presentation Based on Dr. Wilson (2003), the splash pages which is the home pages with dancing logos powered by Macromedia Flash technology designed to annoy and turn away visitors before they reach the real home page. Charlesworth, (2009) states that a website should be designed for its target readership and is easy to find information. In the case of Nestlà © Malaysia, some of the webpage of it brands such as NESLAC, MAGGIE are designed with Flash type technologies. Nestlà © Malaysia can improve on this area because a web page is designed for key audience and sending messages around their needs and glossy graphic form the Flash will grabs attention and brand association from the audience. (Tobin, 2008). Nestlà © Malaysia also has to ensure that the entire site is consistent, with every page in the site is follow the same layout and structure. Besides, in terms of the subject of the page width, the site should be user printed friendly by setting the page width not more than the maximum width of 750 pixels to conveniences the visitors when they want to do print-out from the site. The site also should avoid using the large images especially on the front page as this will slower down the download time of the site and simply turn away the impatient web users. (Charlesworth, 2009). 3.1.2 Usability According to Charlesworth (2009), website usability is to aid visitor to achieve their objectives for visiting the site in the simplest as easiest way. Most of the Internet users are used to a certain user interface elements where they usually reluctant to learn or adapt new thing with just to use the website. Nestlà © Malaysia should design its sites with a clear categorization of its brands. In a case of a user would like to look for the information regarding Growing Up Milk, the site should easily link to the user, e.g. Brands > Milk > Growing Up Milk > NESPRAY. This is vital as a smooth visitors flow will definitely adding percentage of turning an Internet browser into e-shopper. As Nestlà © Malaysias website comes along with many pages with its myriad of product brands, the navigation of the site should be taking into account. This is because some of the users might not arrive on the front page when they enter the site, so there is a possible risk for this potential users might not aware of other content from the site. Nestlà © Malaysia should ensure that the in-site search facility they provided will offer a marketing message, i.e. search again, whenever there are no matching products for the users particular search. 3.1.3 Content According to Chen Barnes (2007), shoppers make purchase decisions based on the information provided by the sites. Besides, content is being recognized by the users where a successful Internet presence has always been about effectively delivery of the information of the visitors wants Content is king!. Nestlà © Malaysia should always -update the content of its site by providing the latest and useful information of the product for each of its brands. Nestlà © Malaysia also can give a description of ingredients used, dietary exchange per serving and allergen information such as eggs, milk, soy to steer clear of consequences of customers who are allergic to certain ingredients of each of its brand products. By adopting the web as a commercial medium, Nestlà © Malaysia can benefited in a way that it can deliver its products such as products promotion, newly launched products through a direct and information oriented manner to the web users. This can help Nestlà © Malaysia to lower their cost for postage, printing cost, television commercial cost that incur when using the traditional advertising. 3.2 Viral Marketing Viral marketing have the extremely powerful effect in the form of word-of-mouth advertising techniques which utilizes the popularity of online social networks, forums, email, blogs and other resources to deliver marketing message and hence bring exponential business growth. Nestlà © Malaysia can market and build its brands through these channels such as Facebook, MySpace, Tagged, Twitter. According to Figure 2, more than 30 billion pieces of content such as web links, news stories, blog posts, notes, photo albums, etc had been shared each month in Facebook. Nestlà © Malaysia can use Facebook to build the brand of its products as the company can target these number of users in Facebook to promote the brands. For instance, Jane a Facebook user who shared her newly experiences on the taste of Nestlà © new products, MAGGI ® TASTYLITEà ¢Ã¢â‚¬Å¾Ã‚ ¢ Atta Whole Wheat Instant Noodle by uploading pictures of her having the noodles will certainly draw the attention of her Facebook users friends to browse on the Nestlà ©s website. This can lead to the increase of sales of Nestlà © and helps Nestlà © to achieve the Return on Investment. Based on the graph above (Figure 3), the numbers of visitors to Twitter.com in May are exceeding 20 million. The users of Twitter often post their daily status on their account and many user of Twitter will follow their friends tweets. This can help Nestlà © if for instance, Alan a Twitter user who satisfy after experienced with Nestlà © products and posted the review on his Twitter account, this will more likely to let his friend who follow his tweet will make purchase of Nestlà ©s product if they have read positive comments from the tweet. 3.2.1 Criteria that requires for Successful Viral Campaign Nestlà © Malaysia has to ensure that the information on its site is: Easy to forward For instance, Nestlà © should making sure that its website enhance a good usability techniques that will make the receiver to pass the information of the sites on to others. The Nestlà © site can add in the email to a friend button on every product so the visitors can easily share the information with their friends. (Charlesworth, 2009) Right target audience Nestlà © Malaysia can provide more details information regarding the products so that the receiver will realize which message are suitable to forward to their friends. Take for example, the dairy products from Nestlà © Malaysia can be range from growing up milk to adult milk, therefore, Nestlà © should categorized its products accordingly so that the consumers will only forward the message to their friends in accordance to their needs. (Charlesworth, 2009) Message is placed where it can be seen Nestlà © Malaysia not only can target its products information message and ads on mailing list but it only can place them on an appropriate website, blog. For instance, Nestlà © Malaysia can place its product on the local famous food blog such as Criz Bon Appetite blog because there were many blog viewers who followed the blog and therefore they will also notice on Nestlà ©s ads. (Charlesworth, 2009) 3.3 Affiliate Marketing There were many types of affiliate marketing such as Pay-Per-Click (PPC), Pay-Per-Sale (PPS) advertising, loyalty websites, email lists and etc. Nestlà © Malaysia can use affiliate marketing as one of its marketing strategy to improve its sales while build up its brand and finally lead to produce the best of Return on Investment. For example, Nestlà © Malaysia can advertise its products in ClickBank.com where Nestlà © Malaysia itself become the vendor in ClickBank and wait for the affiliate marketers in ClickBank to promotes its products. Then, the marketers in ClickBank will promote the Nestlà © products on the Internet, if any buyers who click and browse on the marketers link, ClickBank will charge on Nestlà © in the share profits basis upon a successful purchase. This type of charging are knows as Pay-Per-Click (PPC). One of the advantages of Nestlà © through this strategy is that it will have a wider place to sell its products and the more websites that publish by the marketers will naturally provide more customers and create more sales. As through this strategy, it will help Nestlà © to build up the brand name of and at the same time increase sales volume and achieve time efficiency. 3.4 Search Engine Optimization (SEO) Search engine optimization is one of the very potent e-marketing approaches that can help Nestlà © Malaysia in achieving its objective of producing the best of Return on Investment by increase the traffic to its website. This can be done by enhancing the visibility and accessibility to Nestlà © Malaysia website from search engines such as Google, Yahoo!, Baidu and etc. According to the Jupiter Media Metrix, surveyed resulted that 47% of web users said that the most common way they find products or online stores is through search engines. The top 10 results to the search query get 78% more web traffic as compared to the subsequent listing. (Strauss, El-ansary, and Frost, 2003). 3.4.1 Comparison of daily traffic rank trend between Nestle Malaysia Berhad Unilever Malaysia from Jun-Aug10 of both Based on Figure 4 5, Nestle Malaysia ranked number 205,070 while Unilever Malaysia ranked number 1,199,354 in the world according to the alexa traffic rank. This indicates that Nestle Malaysia had a very low percentages visitors visit on their sites as compared to its competitor, Unilever Malaysia. The fraction of visits to the site referred by search engines for Nestle Malaysia is roughly 11% while approximately 45% for Unilever Malaysia. Unilever Malaysia is relatively popular among users in the city of Kuala Lumpur which ranked #14,163. Figure 6 illustrates that Google dominated the market share of search engine in Asia which is about 86.30 percent out of the total market share. In order to gain competitive advantage and to increase the website traffic, Nestlà © Malaysia should adopt search engine optimization strategy through the famous search engines Google. Besides, Ottos Cookies also can place their advertisement in Google AdSense so that online users will aware of Ottos Cookies website that appeared on the various websites of Google. This also can help Nestlà © Malaysia to gain more visitors to their websites. 3.4.2 Advantages of Search Engine Optimization (SEO) The advantage of search engine optimization is that it can deliver Nestlà © Malaysia website among the top ranked sites in the web. There will be a greater likelihood of internet users visiting Nestlà © Malaysia website if it is ranked on top of the first page as compared to the website ranked at third or latter page of search engines. Moreover, search engine optimization also aids Nestlà © Malaysia in promoting the brand on the related award Nestlà © Malaysia has won such as the Asian Marketing Effectiveness Awards (AMEA) 2007 from the NESCAFÉ Kick-Start category. This will definitely lead to the visitors decision and assist visitors to come up o purchasing Nestlà © Malaysia products. 3.5 Domain Name The domain name of the company is the fundamental when considering the website as the company brand. According to Murphy and Scharl (2007), an effective online presence is crucial to a brands internet success whereby a successful online presence came in place. This can be successful when customers can found the brand name when they type the brand name followed by the global or the country suffix in the search engines. By using the company trademark or its brand name can certainly helps consumers to quickly find the site and adds power to the brands. (Strauss, El-Ansary, and Frost, 2006). This is added-value to Nestlà © Malaysia which registered the domain name with the local country suffix as nestle.com.my. Besides, Nestlà © Malaysia also can create multiple domain names to cover variations of it products brand as well by using the top search engines- Google to promote its domain name. This can help Nestlà © Malaysia to promote its websites and attain more online users to its site. 3.6 Online Advertising Nestlà © Malaysia objective is to produce greater Return on Investment by creating brand awareness of the public through the medium of Internet. As for this, Nestlà © Malaysia can use the online advertising as it is the powerful tool to start and strengthen relationships with customers in brand promotion. Nestlà © Malaysia can place their advertisements of their various brand of product through the web. For instance, Nestlà © Malaysia can apply one of the forms of paid advertising models such as Pay-Per-Click (PPC). (Charlesworth, 2009). By using Pay-Per-Click advertising, Nestlà © Malaysia can place their advertisement in Google AdWords whereby Nestlà © Malaysia advertisement will appear in the search results of Google when people search on Google using one of its keywords. For instance, the keywords of good food, good life will immediately link Nestlà © site on top of the search engines. Nestlà © Malaysia will only have to pay to Google on performance when the users click on the advertisement of Nestlà © Malaysia. However, the keyword bid in Google also might be affected by the Clickthrough rate (CTR). The keyword bid of Google are depends on its quality score. If the previous ads of Nestlà © Malaysia had been attracting many clicks from the users, naturally this good track of record will gain more credit. This is a disadvantage for the first time advertisers as they will be penalized as they do not have record of history. (Charlesworth, 2009). With the increase number of information, people and time spend on Internet; Nestlà © Malaysia can easily promote its brand through online advertising. Besides, by using the Pay-Per-Click advertising, Nestlà © Malaysia can easily track the number of people who gets to know their advertisement and this can help them to trace the popularity of their brand in the Internet and also the effectiveness of their advertisement. Moreover, Nestlà © Malaysia also can advertise its brands on the blog and forum in the form of banner ads. For instance, the famous social media sites such as Blogger, Lowyat.net forum and etc. There is also community websites where Nestlà © Malaysia can post its ads as the content of the community websites is decided by the community members. (Charlesworth, 2009). In addition, online advertising also has greater range as compared to publications such as TV advertising which cater to a particular geographical area. As Internet can reach people around the world, Nestlà © Malaysia brand will be recognized globally and hence this can create business opportunity by bringing Nestlà © Malaysia out of the country. 3.7 Email Marketing Nestlà © Malaysia can specially create lists of consumers who agree to receive email to have the privileges to redeemed special rewards such as gift certificate from Nestlà © Malaysia to attract consumers to give them permission to email them on relevant news from Nestlà © Malaysia. This can attract more consumers to visit their website and at the same time brush up Nestlà © Malaysia brand name. Additionally, Nestlà © Malaysia can request the consumers email address and information used to registers a site when they make an online or offline purchase. By doing so, Nestlà © Malaysia actually can give online memberships to their customers who register to their websites and for every new registered customers will entitle extra discounts when make purchase on their products. This can help Nestlà © Malaysia to targets their consumers based on geography, age, income, spending powers and etc. Nestlà © Malaysia gets to build and maintain the relationship through a variety of communications such as newsletters, special offers or promotions to members, and customer services. With email marketing, Nestlà © Malaysia can transmit their email about the company products and services promotions instantly to the potential customers with literally just the click of a mouse and this factor already make email marketing strategy an extremely cost effective. In addition, as compared to offline normal postage, email advertising is faster and convenient. There are also no printing and postage charges required for email advertising. 4.0 Conclusion and Recommendation It is important to Nestlà © Malaysia to have a better understanding on how the e-marketing strategies will bring effects towards achieving the company objective of producing the best of Return on Investment. Applying the appropriate strategies based on the company needs will help the company to stay competitive and stand strong in the market. In order to be better and having more opportunities than the rivals, the e-marketing strategies that chosen by the company also must compatible with current fad of the market and be creative from others in the sense that it also should applicable to the company. (3310 words) 5.0 Harvard Referencing 5.1 Book Resources Charlesworth, A., 2009. Internet marketing: a practical approach. Slovenia: Butterworth-Heinemann. Strauss, J., El-Ansary, A. and Frost, R., 2006. E-marketing. 4th ed. United States of America: Pearson Prentice Hall. Turban, E., King, D., Viehland, D. and Lee, J., 2006. Electronic Commerce A Managerial Perspective. 4th ed., United States of America: Pearson Prentice Hall. 5.2 Electronic Resources Alexa Internet, 2010. Nestle Malaysia Berhad. [Online] Available at: http://www.alexa.com/siteinfo/nestle.com.my# [Accessed 20 August 2010]. Alexa Internet, 2010. Unilever-static Version. [Online] Available at: http://www.alexa.com/siteinfo/unilever.com.my [Accessed 20 August 2010]. Available at: http://www.crizfood.com/ [Accessed 15 August 2010]. ClickBank, 2010. [Online] Available at: http://www.clickbank.com/index.html [Accessed 16 August 2010]. Facebook ,2010. Press room: Statistics. [Online]. Available at: http://www.facebook.com/press/info.php?statistics [Accessed 18 August 2010]. Folio Snap, 2010. Twelve reasons not to have flash website. [Online] Available at: http://www.foliosnap.com/whynotflash.php [Accessed 10 August 2010]. Google AdSense. Maximize revenue from your online content. [Online] Available at: https://www.google.com/accounts/ServiceLogin?service=adsenserm=hidefpui=3nui=15alwf=trueltmpl=adsensepassive=truecontinue=https://www.google.com/adsense/gaiaauth2followup=https://www.google.com/adsense/gaiaauth2hl=en_US [Accessed 22 August 2010]. Google Adwords. Advertise your business on Google. [Online] Available at: https://www.google.com/accounts/ServiceLogin?service=adwordshl=en_USltmpl=adwordspassive=trueifr=falsealwf=truecontinue=https://adwords.google.com/um/gaiaauth%3Fapt%3DNone%26ugl%3Dtruegsessionid=dv6snIDEoVr750b7WVNf8g [Accessed 25 August 2010]. Internet World Stats, 2010. Internet Users in the World Distribution by World Regions 2010. [Online] (Updated 30 June 2010) Available at: http://www.internetworldstats.com/stats.htm [Accessed 9 August 2010]. Maggie, 2010. Lets masak-masak. [Online] Available at: http://www.maggi.com.my/ [Accessed 9 August 2010]. Murphy, J., Scharl, A., 2007. An investigation of global versus local online branding. International Marketing Review, [Online] 24(3), pp. 297-312. Available at: http://www.emeraldinsight.com/10.1108/02651330710755302 [Accessed 8 August 2010]. Nestlà ©, 2010. Neslac excella gold. [Online] Available at: http://www.excellencebeginsyoung.com.my/ [Accessed 8 August 2010]. Nestlà ©, 2010. Nestlà © insights: Awards and Recognition. [Online] Available at: http://www.nestle.com.my/Nestle+Insights/Corporate+Information/awards.htm [Accessed 23 August 2010]. Nestlà ©, 2010. Nestlà © insights: Awards and Recognition. [Online] Available at: http://www.nestle.com.my/Nestle+Insights/Corporate+Information/awards.htm [Accessed 23 August 2010]. Nestlà ©, 2010. Nestlà © insights: Nestlà © in Malaysia. [Online] Available at: http://www.nestle.com.my/nestle+insights/corporate+information/nestleinmalaysia [Accessed 8 August 2010]. StatCounter Global Stats, 2010. Top 5 search engines in Asia from Jan 10 to Aug 10. [Online] Available at: http://gs.statcounter.com/#search_engine-as-monthly-201001-201008-bar [Accessed 21 August 2010]. TechCrunch, 2010. Costolo:Twitter now has 190 million users tweeting 64 million times a day. [Online] Available at: http://techcrunch.com/2010/06/08/twitter-190-million-users/ [Accessed 15 August 2010].

The Impact Of Organic Growth In Enterprise Marketing Essay

The Impact Of Organic Growth In Enterprise Marketing Essay Development of enterprises have a lot of ways to achieve. The basic two ways are internal growth and external growth. Internal growth is know as organic, generic, internal base, or even core growth. With organic growth, the entrepreneur brings new resources together in an innovative combination to create new value. (Nieman and Pretorius 2007, p. 110). So it means the company growing by a natural way like growth of revenue, market share, products, service and more the company own resources, without acquisition, merger or cooperation with another company. (Garbade 2009, p. 3). And internal growth is kind of widely used strategy in business. The internal expansion and growth strategies can take one or more of the following forms (Nieman, 2003). The below is the definition from a book named . The external growth strategies all stand outside the micro and market business environment of existing business. external growth strategies must position the firm in relation to its position in the industry value chain. (Nieman and Pretorius 2007, p. 111). In my understanding the external growth refers to use outside resources to achieve the development of business. In the simply way the external growth strategy is the company through acquiring, merging or cooperating with another company. (Schwenker and Spremann 2008, p. 226). So i will talk about why the organizational preferred use organic growth in their business in the next article. In fact organic growth is a necessary and a smart long-term strategy for any business. Because when the company just set up, the company do not even have the power to merger or acquisition any other companies. They must use themselves resources and energy to ensure the business growth. The reason why the business should choose organic growth during their development, because organic growth relatively other growth strategy, it has low risk to business. In other words the market is instability, but develop self resources it could not be wrong. Repeat my earlier write, the organic growth is through growth of the company own resources. I will going to detail about how to growth those own resources. (Hess 2007, p. 1). Through increasing market share If expand the market share is almost like increase the turnover, volume, income or profit, but have some different more like expand the brand and to gaining and maintaining customer and consumer confidence, because you must let more people know you, at the same time the sales volume is increase. In addition, it need to expand the products range, let your products suit for more people rather than limit in a part of people. (Nieman and Pretorius 2007, p. 110). Expansion into new markets It is a number of ways to expand the market. Like through expand geographic areas, industries, target markets, branding of a product or even exporting. At the same times in a highly competitive sector the requirement is to broaden the appeal. Can through the products, price or service. (Nieman and Pretorius 2007, p. 111). And i think it a kind like increasing market share, but they are have a little bit different. Case study I: Muji Life-style Store Muji is a Japanese company. At first, it just sell limited products, like soy sauce, coffee, washing powder and toothbrushes, comprised 40 items only. They are totally use organic growth to develop their company. Just like the ways i talk about above. First they was build a image for their brand, that is Minimalism to market. Then they started to develop their products and outlets. Muji has following 32 years since, its establishment made dramatic progress by increasing its product line, which originally consisted of only 40 items to more than 7,000. In other words, it means market share was increasing at that time, because they have a lot of types of products now, like stationery, health and beauty, food, clothing, kitchen/tableware, furniture and home appliances. Those stuffs is include a lot of industries and it is a huge market, can take care different groups of consumers. And they also open store overseas by themself. In 1991, they opened a first overseas store in London, then c ontinuing open about 17 stores in British. Followed by those in France, Italy, Germany, Spain, Hong Kong, Tai Wan, South Korea, China and elsewhere, resulting in a total of around 51 stores in 13 countries. (Hiro 2007, p.p. 108-125). Muji overseas expansion 1991 2008 Source: Table by Chew Hui Min (2010) This table shows Muji status of expansion, as we can see stores opened increase every year. So it can prove Muji have success through by organic growth strategy. Developing new products Expand new products is one of the critical factor in the company. And creativity and innovation is a basic element in process of new product development. Product development covers a range of activities from minor modifications of existing products to the development of entirely new product concepts. (Nieman and Pretorius 2007, p. 111). The product development is a way to increase market share and customer groups. It kind like attempt to extend or prolong the product life-cycle. (Thompson 2001, p. 491). To my point of view the developing new products are very important to business, during a company growth, you can not sale one stuff forever, you must create in the volatile markets and to get more customers. Innovation Innovation is a change not a modification. It means a new product life-cycle, not only launch a product, it represent a company become different. In car industry, such as the Ford Escort or Ford Fiesta, every few years they have different new forms to appear, the changes for each new model were definitely different rather than essentially cosmetic. And each new model was very different from the existing model, simply the name was the same, so it called innovation. Similarly it is important to consider about the how to extending product life-cycle. For example: the Sony Walkman and similar personal cassette players have enjoyed their own successful life-cycle. At the same time they have extended the product life-cycle of cassette players in general. Innovation can be behind the invention of a new way of doing business. Maybe innovate can be risky in currently industry because it is a barrier against competition. The innovatory companies launch the new product ahead of their competitor to establish and consolidate a strong market position. Innovatory companies can stay ahead by introducing new products ahead by introducing new products ahead of their rivals and concentrating on production and marketing to establish and consolidate a strong market position. (Thompson 2001, p. 491). Constant innovation is likely to prove expensive and will require other products and strategies to be successful in order to provide the funding. (Thompson 2001, p. 492). Case study II: Lego Company Lego is a company to make plastic building bricks for children, was launched in 1949. And always proved popular in the industry renowned for changing tastes and preferences and for innovation. And the basic strategy they used is product development, and Lego create a lot of types on its basic product theme. By the mid-1990s some 300 different kits (at a wide range of prices) were available worldwide. There were 1,700 different parts including bricks, shapes and miniature people. And children could use those to make almost anything from cars to large, complex, working space stations with battery-operated space trains. And the colours of bricks can be selected to appeal to both boys and girls. They even launched more complex Lego Techinc sets to attract young teenage market. At the same times, it is times of a changing tastes and by the growing popularity of computer games. Lego was choose a new range extension, a new kit especially for girls in 1997. It was a dolls house series comple te with miniature dolls and furniture. One year later, Lego began to market construction kits with microchips and instructions on CD-ROMS. They introduced a new mind-storms range, to built around a brick powered by AA batteries, which could be incorporated into a variety of different models and also could then be instructed to move with the aid of an infra-red transmitter. More recently, lego has ventured into the computer games market with CD-based products, the users can build train sets, vehicles,etc., on screen. Some years ago, Lego was build theme park, featuring rides and displays built with Lego bricks in Denmark, followed by in San Diego, USA. In the late 1990s the UK park was attracting 1.5 million visitors every year. (Thompson 2001, p.p. 483-484). Its hard to believe a company just sell bricks when they start, now is a huge toy kingdom, and they even enter the tourist industry. Its just because they know how to use product development and innovation to grow their company. They create a variety of ways to expand their business. Therefore use product development and innovation strategy are good ways to develop company and growing company in all respects. After so many strategies, we should be talk about how the company know that those strategies is work in the business. We can through in several metrics, like financial, operational and behavioral. The company to understand which areas of their are not performing as efficiently as possible by those metrics, then they take action to shore up those numbers. And financial metrics is through understand your companys profit, revenue and cost. (Hess 2007, p. 97). For example: This is how Wal-Mart to measure. Sam Walton was a stickler for numbers, when he started Wal-Mart. He required managers to be in the field Monday through Thursday. Friday was retail merchandising review day, and Saturday morning was financial metric review day. In his autobiography, Walton wrote that he awakened very early every Saturday morning to go over numbers on every store so that he could discuss them at the Saturday morning manager meeting. Financial metrics helped him to manage the company by identifying opportunities for improvement. (Hess 2007, p. 98). Of course every company need to report financial results. In organic growth companies do much more than this. They measure every part of their value chain. The operational metrics include measure about human resources. A good company must engage their employees have high tenure. Because if you have high employment turnover, it is hard to build a be-better organizational culture. Because you need constant to training, communicate with them, to build loyalty. Opposite, they already have the loyalty and it is an engaged employees take responsibility for and ownership of their jobs. It means the company must have high employee satisfaction, high employee loyalty and productivity, and employee turnover substantially below industry averages. For example: Best Buy have more than 167 thousand employees and the employee turnover is 20 percent below the industry average. (Hess 2007, p. 117). So it not only prove a companys capability but also show how strong is the company. Actually organic growth is a slow strategy, and financed by asking shareholders to contribute more capital or by ploughing back profits into the business. The company must step by step to achieve growth. (The Times 100 Business Case Studies 2012). First of all you must have a detailed plans, like which way you want to expand, then give a plan in that direction. For example you want through development product to achieve growth, so you must know what kind of product you want to create. And set a goal for every quarter of year. Still need check yourself during the developing. Except growth by organic, the another to achieve growth is external growth. Compare with organic growth, the growth by internal is less risks than external. In fact, the organic growth have disadvantages, but the main disadvantage of such an approach is that it takes time and in the meantime rivals may be expanding and gaining competitive advantage. I have mentioned above the external growth is through acquiring, merging or cooperating with another company. It is a fast strategy but have a lot of risks, like growing too fast, losing existing customers and lack of control during expansion and numerous challenges in communication and cohesion. (Maughan 2012). In addition external growth is seek external finance or by merger and acquisition. These way tend to rely on bringing external finance into the business in order to fund expansion, and therefore can lead to a deteriorating gearing position. But organic growth can keep a healthy gearing position. Because it is not building up exter nal debts (requiring interest repayments) and it is better keep solvent growth. In addition ownership and control of the business is more likely to be retained by the existing shareholders. (The Times 100 Business Case Studies 2012). The another disadvantage of external growth is that where two companies come together, the cultures may be quite different and difficult to match up. In organic growth side no crashes in culture, because organic growth do not through external business to achieve success therefore there are no cultural crash. (BASE Blog 2012). Moreover may be have some disagreements between managers who are used to working with different practices and systems. (The Times 100 Business Case Studies 2012). We talk a lot of about organic growth strategy, now we going to a basic question, why the company preferred to choose organic growth as their strategy. In my view, first, it is a necessary process of business, if company without organic growth unless the owner is a very very rich man, then you can merger or acquisition other. Otherwise you need develop by yourself ability. Second, external growth is a high risk strategy relatively to organic growth, so why a company prefer high risk rather than lower risk? Last, as above said organic growth is very slow process strategy but it is a long-term strategy to growth companies. And when the company use this strategy to achieve success, it means this company have excellent capability in the industry. Generally in my opinion if i start a business will choose the organic growth. Because it is a basic strategy to a business, though it is a low strategy but it very safe to business. And it can show and prove the capability of business. We you achieve success by organic growth strategy the company will be independent. May be when the company on later stage have capability to use external growth to more improve the development but i still respect organic growth. It is a long-term way to keep business growth, and we can use a combination of internal and external growth, but can not abandon organic growth.

Character Analysis of Hedda from Henrik Ibesens Hedda Gabler Essay

Character Analysis of Hedda from Henrik Ibesen's Hedda Gabler Henrik Ibsen's play Hedda Gabler portrays the life of a young newlywed woman named Hedda and her attemps to overpower the people around her. Ibsen succsessfully depicts the very masculine traits that Hedda displays throughout the play with not wanting to conform to the feminine ways or the accepted stereotypes of her gender in her society. Hedda's marriage to her husband, Mr. Tesman, only increases her desire for power because it is a constant re- minder that she now "belongs" to Mr. Tesman which Hedda resents. Hedda considers her life to be boring and finds solace in playing with her father's pistols, which is considered not a thing for a young lady to do and a very inappropriate form of entertainment for a woman. Hedda is a person that displays characteristics of masculinity and jealousy, and is shown to be very unconcerned about the fellings of others she may incounter. The play begins with Miss. Tesman, Mr. Tesman's Aunt, greeting her nephew after his six month wedding-tour. They speak briefly about his journey, and Miss. Tesman comments several times about his new beautiful wife and how lucky he is to have been the one that was choosen out of all her other suitors to carry off the lovely Hedda Gabler. Soon after Hedda enters the room, she has already insulted Tesman's Aunt by implying that her bonnet is the servants: Hedda-"Look there! She has left her old bonnet lying on the chair" Tesman-"But Hedda, thats aunt Julia's bonnet" Miss Tesman-"Yes, indeed it's mine. And, what's more it's not old, Madam Hedda" (Act I). Hedda again shows her disconcern when her husband tries to show her the slippers that his aunt has made for him as a gift: Hedda- "Thanks, I really don't care about it" Tesman- "Only think-as ill as she was, Aunt Rina embroidered these for me. Oh you can't think of how many associations cling to them" Hedda - "Scarcely for me"(Act I). Hedda pretends to befriend Mrs. Thea Elvsted ( a schoolmate from her youth) in order to solicit her confidence about her situation with an old friend of Mr.Tesman and an old flame of hers, Eilert Lovborg, who was a drunk back in the day, but has cleaned up his act and has recent... ... manuscript and burns it, thus destroying Lovborg and Thea's work and altamitly their relationship. Lovborg arrives at the Tesman house where Thea has stayed the night. He lies and tells her that he has torn the manuscript into pieces because he has torn his own life into pieces, after hearing this Thea, in a state of dispare, leaves the house. Once alone with Hedda, Lovborg confesses that he has lost the Manuscript, but could not bring himself to tell Thea because her pure soul was in that book. As he begins to leave, Hedda gives him one of her pistols as a "momento" and tells him to do it beautifully, as though she knew he felt he had nothing to live for. Brack arrived later that day with the news that Lovborg was dead, and that he still had the pistol on him when he was found, and that he knew it was one of Hedda's pistols. He tells her that she would be able to avoid scandal only if he did not tell the police he knew who the gun belonged to, but that meant being in his power, at his beck and call, his slave, and that is something Hedda just could not live with, so she excuses herself, goes in the next room and shoots herself dead. Character Analysis of Hedda from Henrik Ibesen's Hedda Gabler Essay Character Analysis of Hedda from Henrik Ibesen's Hedda Gabler Henrik Ibsen's play Hedda Gabler portrays the life of a young newlywed woman named Hedda and her attemps to overpower the people around her. Ibsen succsessfully depicts the very masculine traits that Hedda displays throughout the play with not wanting to conform to the feminine ways or the accepted stereotypes of her gender in her society. Hedda's marriage to her husband, Mr. Tesman, only increases her desire for power because it is a constant re- minder that she now "belongs" to Mr. Tesman which Hedda resents. Hedda considers her life to be boring and finds solace in playing with her father's pistols, which is considered not a thing for a young lady to do and a very inappropriate form of entertainment for a woman. Hedda is a person that displays characteristics of masculinity and jealousy, and is shown to be very unconcerned about the fellings of others she may incounter. The play begins with Miss. Tesman, Mr. Tesman's Aunt, greeting her nephew after his six month wedding-tour. They speak briefly about his journey, and Miss. Tesman comments several times about his new beautiful wife and how lucky he is to have been the one that was choosen out of all her other suitors to carry off the lovely Hedda Gabler. Soon after Hedda enters the room, she has already insulted Tesman's Aunt by implying that her bonnet is the servants: Hedda-"Look there! She has left her old bonnet lying on the chair" Tesman-"But Hedda, thats aunt Julia's bonnet" Miss Tesman-"Yes, indeed it's mine. And, what's more it's not old, Madam Hedda" (Act I). Hedda again shows her disconcern when her husband tries to show her the slippers that his aunt has made for him as a gift: Hedda- "Thanks, I really don't care about it" Tesman- "Only think-as ill as she was, Aunt Rina embroidered these for me. Oh you can't think of how many associations cling to them" Hedda - "Scarcely for me"(Act I). Hedda pretends to befriend Mrs. Thea Elvsted ( a schoolmate from her youth) in order to solicit her confidence about her situation with an old friend of Mr.Tesman and an old flame of hers, Eilert Lovborg, who was a drunk back in the day, but has cleaned up his act and has recent... ... manuscript and burns it, thus destroying Lovborg and Thea's work and altamitly their relationship. Lovborg arrives at the Tesman house where Thea has stayed the night. He lies and tells her that he has torn the manuscript into pieces because he has torn his own life into pieces, after hearing this Thea, in a state of dispare, leaves the house. Once alone with Hedda, Lovborg confesses that he has lost the Manuscript, but could not bring himself to tell Thea because her pure soul was in that book. As he begins to leave, Hedda gives him one of her pistols as a "momento" and tells him to do it beautifully, as though she knew he felt he had nothing to live for. Brack arrived later that day with the news that Lovborg was dead, and that he still had the pistol on him when he was found, and that he knew it was one of Hedda's pistols. He tells her that she would be able to avoid scandal only if he did not tell the police he knew who the gun belonged to, but that meant being in his power, at his beck and call, his slave, and that is something Hedda just could not live with, so she excuses herself, goes in the next room and shoots herself dead.